Woman walking in the forest

A crowded path rarely leads you toEXCEPTIONAL DESTINATIONS

Our Story

Croak Capital Was Built to Solve a Gap in the Industry

Large institutions are built to scale, losing sight of the individual. Small firms lack the technical depth to handle true complexity. We designed a firm that bridges both, serving clients that require true customization and high-touch service.

Founded by father and son, Tim and Eric Croak, we combine decades of experience with modern analytics, systems, and strategy. Our approach is intentionally small, deeply specialized, with collaborative experts working together to manage every dimension of wealth.

At our core is connection. Through structured touchpoints and clear accountability, we keep every part of your financial life moving in sync—not just scheduled meetings, but genuine partnership. 


This firm is personal to us, built for clients who feel the same.

Man with his child

The Family Agency Concept

Wealth management shouldn’t stop at advice. We understand the importance of seamless execution when it comes to your financial plan. Your family deserves more than a recommendation; it deserves a team of specialists to act on your behalf.

We act as an extension of your family. From in-depth family interviews during onboarding to annual family planning calls, we align decision-making to your priorities.

Your team stays in the loop through shared portal access and scheduled strategy sessions, with results and action items reported directly to you.

We’ve built a boutique firm on purpose.  We’re small enough to provide direct access with senior advisors, and big enough to offer investment opportunities reserved for large institutions

You'll always reach a real person when you call. One number, no runaround. And because we work across every financial lens, nothing you bring to us is out of scope.

Leadership

Tim Croak

Tim Croak, CLU®, ChFC®

CEO & Founder

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Erik Croak

Eric Croak, CFP®

President

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Our Team

Jim Burnor

Jim Burnor, 
ChFC®, PPC®

Senior Wealth Advisor

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Carter Bayer

Carter Bayer, MBA

Director of Operations

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Lead Advisor

Jason Connell, CFP®

Director of Financial Planning

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Mary Due portrait

Mary Due

Director of Service

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Jeremy Hartle 

Jeremy Hartle 

Senior Wealth Advisor & Portfolio Manager

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Connor Hutchinson

Connor Hutchinson, MBA, CFP®, EA

Wealth Advisor 

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Francis Kraus portrait

Francis Kraus, MBA 

Associate Advisor

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Jamie LaPan

Jamie LaPan

Client Relationship Manager

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Portrait of Kathleen Martinez

Kathleen Martinez

Client Relationship Manager 

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